Restaurant Marketing

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12 May: 5 Great Reasons to Deliver Food to College Campuses

It is almost a cultural cliché that college students are always starving and broke, so many restaurants ignore college campuses when they are looking outward for expansion of their delivery programs.  Believe it or not, college campuses represent some of the most concentrated markets for certain types of delivery food – and many restaurants find that delivering a limited menu to local college campuses can exponentially increase their order volume when college is in session. If you’re on the fence about whether or not to advertise your delivery options to a college campus near you, these five stats and tips…

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27 Apr: 5 Quick and Easy Restaurant Marketing Tips

Whether you are new to the restaurant business, or you have been in the field for years, there is no getting around the fact that you need to have good marketing if you hope to succeed. Word of mouth can still be powerful, but you need to make sure you have a strong online presence. In fact, even much of the word of mouth marketing happens online today via reviews and your customers talking about how much they liked your restaurant on social media. It has a huge influence. The following are some simple and effective tips that will help…

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05 Apr: Tips to Help Increase Your Restaurant Sales

The goal of any business is to increase sales, but it can sometimes feel as though your restaurant business is stagnating. You might not be losing sales, but you aren’t doing anything to get ahead, either. It is time to work on some different tactics and strategies that can help you improve your profits and surge ahead of the competition. Fortunately, many of these tips are relatively easy to implement. The following tips have the potential to help you increase your sales. Learning to Upsell The upsell has been an important part of the restaurant business, and any business for…

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09 Dec: Marketing your Restaurant during the Holiday Season

For retail businesses, the holiday season is pure gold – an opportunity to make nearly all of the profit that the retail company will see throughout the year. Restaurants have historically had a much different relationship with the holidays though – since it is difficult to market to people during the Christmas season when they are traveling or spending time with friends and family. For restaurants that are willing to put a little extra effort into their holiday marketing plans, Christmas can be one of the best times to create special restaurant dinners or to offer delivery and take-out. Holiday…

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28 Jul: Allowing Restaurant Customers to Order Online Increases Sales

Hungry customers are now provided the option from many innovative and sales-conscious restaurants of placing their meal orders online through their computers or cell phones. Marketing studies have determined that this usually results in larger sales. Restaurant owners and managers have long known that making it easy for customers to order is one of the keys to optimizing food sales, and it doesn’t get much easier than pointing and clicking on an item on a restaurant’s website. Those who take advantage of convenient online ordering are often busy, time-pressed professionals. Others might be active families with several mouths to feed,…

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30 Jun: High-Tech Restaurant Marketing

If any business wants to remain relevant and profitable there is a need to understand that the customer is the most important part of the whole equation. Without customers, there is no business! Therefore it is vital keep your customers happy. A restaurant or any other business cannot continue with the most basic of operations without customers. In order to bring customers into a restaurant, marketing is vital and not just any kind of marketing but targeted marketing. Most restaurants fail with their marketing because of the way they go about doing it. Restaurants are known to mail out their…

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01 Jun: Facebook and Restaurant Marketing

Social media, specifically Facebook, is a common way to get your business’ name out to the public. There are many benefits for a restaurant having its own Facebook page. All restaurants should have a Facebook page. A Facebook page allows customers and potential customers to get updates on special promotions and events at the restaurant. In addition, it’s also a great way to share menu updates and job opportunities. Making a Facebook page for your restaurant is free and does not need much time to get it up and running. The benefits & rewards gained from having a Facebook page you’re…