Restaurant and Small Business Marketing & Tips
Restaurant management and operations professionals have had to face an amazing amount of change in the past few years. Technology, though already a huge part of daily life, has flooded the restaurant industry and this is in direct response to an increase in consumer reliance on mobile devices, apps and electronics of all kinds. Unfortunately, though all of these gadgets and advances are meant to make the lives of restaurant management and operations easier, they can also be a bit overwhelming and confusing. So, to help clarify the ways you can use these options for restaurant marketing and restaurant management
Restaurant bottom lines…they are a subject that all restaurant management and operations professionals are obsessed with because it is the bottom line that shows how well you are doing your job. Every decision that the restaurant management and operations professional makes has an impact on the profitability of the establishment or chain of eateries. There is a seemingly endless list of issues that could affect that figure, including staffing expenses, materials and inventory, premises rental or mortgage, property upkeep (inside and out), and more. One area where many restaurants struggle to keep costs in check is where their energy is
Tipping is a long practiced behavior with most restaurant, bar and dining patrons. Whether it is the mug for change at the local coffee place or the tip you add to your five-course meal at a famous eatery, it is an expected part of dining out. Yet, those who work in restaurant management and operations know that there has been a lot of grumbling lately about the issue of tips. Specifically, the discussions focus around the use of surcharges rather than tips. Let’s see what experts say… Tipping Explained For a long time, restaurant owners, patrons and workers have discussed
It is almost a cultural cliché that college students are always starving and broke, so many restaurants ignore college campuses when they are looking outward for expansion of their delivery programs. Believe it or not, college campuses represent some of the most concentrated markets for certain types of delivery food – and many restaurants find that delivering a limited menu to local college campuses can exponentially increase their order volume when college is in session. If you’re on the fence about whether or not to advertise your delivery options to a college campus near you, these five stats and tips
Food trucks are becoming very popular, and with good reason. People are getting tired of the same old types of fast food offerings out there, and they are craving something different, something tasty and unique. Food trucks have the capability to offer those things, and more. However, getting into the food truck business and being successful at it takes work and planning, particularly when it comes to marketing and management. While it could be argued that this is the same with any restaurant, there are some different challenges that these owners will be facing. Let’s look at some of the
Whether you are new to the restaurant business, or you have been in the field for years, there is no getting around the fact that you need to have good marketing if you hope to succeed. Word of mouth can still be powerful, but you need to make sure you have a strong online presence. In fact, even much of the word of mouth marketing happens online today via reviews and your customers talking about how much they liked your restaurant on social media. It has a huge influence. The following are some simple and effective tips that will help
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