Online Ordering System

When your customers order over the phone, have you ever noticed that they often feel rushed – and that your employees hurry them through their orders so they can get back to preparing food? Not only will online ordering greatly add to the convenience of your delivery and carry-out ordering process for both your customers and your employees – but it will also increase the amount of food that your customers order as well.  Online ordering allows your customers to take their time when they order, and it gives them an online interface so you can push them towards specials, combos, and upsells.

Allow Customers to Take their Time

When your customers order over the phone, they have to speak to one of your employees in order to place your order. Even if your employees are perfectly trained, the stresses and speed of restaurant work means that your customers are going to feel slightly rushed when they order over the phone – so most people that order over the phone have their order together and you don’t have a good opportunity to tell them specials or to convince them to add additional items onto their order.  Even companies that have “scripts” for their employees to follow when they answer calls (things like asking if the customer would like to add a desert at a promotional price), the scripts aren’t always followed to the letter – and the over-the-phone transaction can come off as a bit harried and impersonal.

When the option is provided, more than 70% of customers prefer to order online rather than over the phone – a testament to the reduced complexity of ordering online, and the ability for customers to manage their order without feeling rushed. This is even more important when your customers are ordering large orders, such as for catering and parties, and ordering over the phone would take a long time… and still wouldn’t end up being as accurate as if the customer was able to just select from your mobile website or application.

Provide the Whole Menu

According to Matt Maloney, CEO of Grubhub, a majority of food orders in the United States are still placed with paper menus and phone calls. This method of ordering makes it difficult for restaurants to make changes to their menus, since any change would require a re-printing of the entire menu and would confuse patrons that order from the store with the older paper menus. Paper menus are also difficult to navigate quickly, and they can’t be “programmed” like online menus to show specials and to automatically calculate the value of promotions and combos.

Your online ordering process will put your up to date menu right on the mobile devices of your customers – so they can order with confidence, knowing that the prices and the menu items are all correct. You can also create combos, promotions, specials, and discounts – and you can rotate them as you need to, so your menu is never stale and you can respond quickly to what your customers want.

Dear Restaurant Owner,

Here’s what your customers has to say…

Like most people I work hard to provide for my family.  Some nights I don’t want to cook and in today’s technologically advanced age, the convenience of online ordering is a wonderful thing.  Yes while I do have a cell phone, I don’t want to call a restaurant, ask what they have on the menu, ask what’s in specific dishes, all the while trying to remember the names and prices of those that sound interesting. This is the main appeal to a restaurant having its own website. I can see it for myself, get the input of my family and all in less than half the time it would take for me to call them and ask.  To make it even easier on me, the customer, to be able to place an order at the same time, now that is a wonderful thing!

Let’s say the restaurant has a website with the menu listed but no way to order. Well now its extra work on my part! I’ve gone out of my way to pull up the company, review the dishes, and now I have to call them just to place my order. What if they get my order wrong? What if my daughter changes her mind at the last minute? As the consumer I want the guarantee that it is right the first time without hoping that whoever took the call didn’t mess it up.

As a restaurant owner you want to get the word out there about the quality of your food, your selections, and your customer service. What better way to do this than letting 247Waiter handles your site and online ordering system? Read the testimonials for yourself and see what others have to say about the service we can provide and how it has improved business for them.