If any business wants to remain relevant and profitable there is a need to understand that the customer is the most important part of the whole equation. Without customers, there is no business! Therefore it is vital keep your customers happy.
A restaurant or any other business cannot continue with the most basic of operations without customers. In order to bring customers into a restaurant, marketing is vital and not just any kind of marketing but targeted marketing. Most restaurants fail with their marketing because of the way they go about doing it.
Restaurants are known to mail out their menus blindly to zip codes or go around dropping them off in neighborhoods and businesses. They don’t know how effective this is or whether those people are even interested in their type of food. The result of this is lots of energy & money wasted on marketing that doesn’t help the restaurant at all.
For a restaurant that has been in business for a while there are a signification amount of their business from repeat customers. Some of these restaurants fail to take advantage of targeting these existing customers in their marketing and instead spend all their resources in finding new ones. In any business, it is cheaper to market to your existing customers compared with finding new ones.
An advantage of marketing to existing restaurant customers is that they already approve of your food, so when marketing you just have to give them an enticing offer to bring them back for more. Customers become loyal when they see how they are valued and appreciated; on top of that, a satisfied customer will spread the word about the restaurant and soon enough, new customers will come as well.
Marketing to existing customers becomes a lot easier by embracing technology. Restaurant managers need to understand that if they use an online ordering system and over time build a list of their customers then they can start marketing directly to those customers through mail and email. 247Waiter’s online ordering software gives restaurants access to all their customers’ data which means you can market to them directly. For more information, click on the links above to see other features of our restaurant online ordering platform.